Social media is becoming increasingly important when it comes to your online strategy and as such, it’s paramount for businesses to realise that they need much more than a Facebook page. There are several angles that have to be covered for social media to ...
In marketing today, success is directly related to the data needed for lead generation and the nurturing of marketing strategies, as well as the correct management of that data. For data management and storage, businesses large and small are increasingly turning to the cloud. ...
Across the globe, people are turning to social channels to learn, engage and share information about organisations and businesses. In turn, businesses are using these social media channels to market their goods and services, and to better engage with their customers. A good social ...
A well-written and engaging blog can show customers that you understand them, and the business you’re in. Good blog content can act as a customer service, and help promote what you do, or sell whatever you have to offer. Creating a successful technology blog ...
Traditionally, advertising was limited to print, radio, and television, linked to physical sales outlets. The Internet has opened up new opportunities for businesses to connect with customers in other ways. Cloud Marketing embraces all of a company’s online marketing efforts. It’s traditional marketing, combined ...
I write blogs all day every day. It’s what I do and how I make my living. All the websites I write for have SEO as their top priority – and I’ve seen a lot of websites. If you’re reading this, then you’re probably ...
User experience (UX) is one of the most important factors to consider in every project undertaken. Indeed, the quality of the UX will 9 times out of 10 be the difference between whether you site is a success or a failure. The ins and ...
Colour is key when considering the brand identity of a business. Whilst a good colour pallet can make all aspects of a brand sit harmoniously together, a bad one can make a company look disjointed and generally quite unappealing. Studies have shown that colour ...
Instagram is a great resource for businesses; but using this visual social media for marketing can be confusing. The phrase an image can paint a thousands words is particularly true in today’s tech savvy world, where nearly everyone has a smartphone. There are many businesses that ...
Marketing your business is vital if you want it to be successful and grow, but it can be costly. We would all like to hire the very best Graphic Designers, PR consultants, and buy advertising space in the most popular magazines, but for small ...