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What is digital signage? Digital signage is the use of screens in stores to deliver marketing messages and improved shopping experiences to customers. Augmented reality apps can be used in conjunction with this technology to unlock extra content in catalogues and magazines, for example. This extra content can include audio or video types. This move … Read more

Copywriting is a skill just like any other and it’s something that takes practice. Not every writer can write copy and this is worth bearing in mind. If your business is looking for high quality content from a copywriter, it must look in the right places. Every copywriter is different, so it’s worth finding one … Read more

Social media is becoming increasingly important when it comes to your online strategy and as such, it’s paramount for businesses to realise that they need much more than a Facebook page. There are several angles that have to be covered for social media to be an effective corporate tool. More and more businesses are realising … Read more

In marketing today, success is directly related to the data needed for lead generation and the nurturing of marketing strategies, as well as the correct management of that data. For data management and storage, businesses large and small are increasingly turning to the cloud. Data And The Cloud Hosting data on the cloud means moving … Read more

Across the globe, people are turning to social channels to learn, engage and share information about organisations and businesses. In turn, businesses are using these social media channels to market their goods and services, and to better engage with their customers. A good social marketing platform can give you the tools necessary for finding or … Read more

A well-written and engaging blog can show customers that you understand them, and the business you’re in. Good blog content can act as a customer service, and help promote what you do, or sell whatever you have to offer. Creating a successful technology blog means writing about topics that interest the public, and making sure … Read more

Traditionally, advertising was limited to print, radio, and television, linked to physical sales outlets. The Internet has opened up new opportunities for businesses to connect with customers in other ways. Cloud Marketing embraces all of a company’s online marketing efforts. It’s traditional marketing, combined with Software as a Service, which gives the Internet presence. Marketing … Read more

I write blogs all day every day. It’s what I do and how I make my living. All the websites I write for have SEO as their top priority – and I’ve seen a lot of websites. If you’re reading this, then you’re probably a blogger too, perhaps wondering why your blog or blogs are, … Read more

User experience (UX) is one of the most important factors to consider in every project undertaken. Indeed, the quality of the UX will 9 times out of 10 be the difference between whether you site is a success or a failure. The ins and outs of great UX design can actually be quite complex, so … Read more

Colour is key when considering the brand identity of a business. Whilst a good colour pallet can make all aspects of a brand sit harmoniously together, a bad one can make a company look disjointed and generally quite unappealing. Studies have shown that colour increases our brand recognition by 80%. It is unsurprising then, that … Read more

Instagram is a great resource for businesses; but using this visual social media for marketing can be confusing. The phrase an image can paint a thousands words is particularly true in today’s tech savvy world, where nearly everyone has a smartphone. There are many businesses that can be recognised solely on the colour pallet they use within … Read more