10 things you need to know about your Target Audience

10-things-you-need-to-know-about-your-target-audience

Have you ever shopped with a company and thought that they didn’t genuinely appreciate you choosing them over some other company? Or that they didn’t have a clue about who you were and that they probably wouldn’t care either? Most of us have experienced this at some point or another, most likely with larger shopping … Read more

What is digital signage and augmented reality?

what-is-digital-signage-and-augmented-reality

What is digital signage? Digital signage is the use of screens in stores to deliver marketing messages and improved shopping experiences to customers. Augmented reality apps can be used in conjunction with this technology to unlock extra content in catalogues and magazines, for example. This extra content can include audio or video types. This move … Read more

Which mistakes should i avoid in copywriting?

which-mistakes-should-i-avoid-in-copywriting

Copywriting is a skill just like any other and it’s something that takes practice. Not every writer can write copy and this is worth bearing in mind. If your business is looking for high quality content from a copywriter, it must look in the right places. Every copywriter is different, so it’s worth finding one … Read more

Getting the Most out of Social Analytics

getting-the-most-out-of-social-analytics

Social media is becoming increasingly important when it comes to your online strategy and as such, it’s paramount for businesses to realise that they need much more than a Facebook page. There are several angles that have to be covered for social media to be an effective corporate tool. More and more businesses are realising … Read more

The Benefits Of Cloud Marketing

the-benefits-of-cloud-marketing

In marketing today, success is directly related to the data needed for lead generation and the nurturing of marketing strategies, as well as the correct management of that data. For data management and storage, businesses large and small are increasingly turning to the cloud. Data And The Cloud Hosting data on the cloud means moving … Read more

A Guide to the Oracle Social Marketing Cloud Service

a-guide-to-the-oracle-social-marketing-cloud-service

Across the globe, people are turning to social channels to learn, engage and share information about organisations and businesses. In turn, businesses are using these social media channels to market their goods and services, and to better engage with their customers. A good social marketing platform can give you the tools necessary for finding or … Read more

How to Write a Successful Corporate Tech Blog

how-to-write-a-successful-corporate-tech-blog

A well-written and engaging blog can show customers that you understand them, and the business you’re in. Good blog content can act as a customer service, and help promote what you do, or sell whatever you have to offer. Creating a successful technology blog means writing about topics that interest the public, and making sure … Read more

What is Cloud Marketing in simple words?

what-is-cloud-marketing-in-simple-words

Traditionally, advertising was limited to print, radio, and television, linked to physical sales outlets. The Internet has opened up new opportunities for businesses to connect with customers in other ways. Cloud Marketing embraces all of a company’s online marketing efforts. It’s traditional marketing, combined with Software as a Service, which gives the Internet presence. Marketing … Read more