If you have a firm grasp of the basics and some experience, you can have a powerful ally in Google AdWords. This article will show you three truly clever and unique Google AdWords ad writing tips that you’re going to like a lot.
People type in words to search, and those ‘keywords’ are the vehicles that will bring your ads and site to them. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. You should optimize your ads with your keywords so you’ll get the best results and pay the least in terms of CPC. When someone searches using these keywords and sees your ad, they should be able to connect with it.
What you’ll want to do is place the keyword in the title and ad body copy. If you’re having a hard time with conversions, then really nothing else matters other than figuring out what is wrong. Creativity is indeed an important part when it comes to creating compelling copy, but it’s not the only thing. Just forget about creativity because AdWords really isn’t the place for it. You should devote a fair amount of time to your headline so it’s as effective as it can be, and you can always split test after the campaign is live.
If you don’t have the right keywords placed in your ad, your target audience may ignore your ad even after looking at it. You may find that the keyword should be in it, but you won’t know until you test it. When people search using a specific word or phrase, then sure it can help them psychologically to spot that phrase or word in your headline. This could be the product’s name, the niche market or anything that actually describes the product. Google pays you for being relevant, which is why it’s important for you to have the right keyword in your ad. If your quality score is high, and your ads get a good CTR, then you’ll be looking pretty good, overall.
When you’re writing your ad, you should try to make at as unique as possible. A lot of lazy advertisers have no problem with copying ads they see and think are successful. Obviously, you will never become a great PPC marketer by simply stealing the ads from other advertisers. The best approach is to study those ads, and then write your own if you want to improve. Once you learn how to compose ads that convert, then people will start stealing from you – true.
Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.
Every AdWords advertiser knows the value of testing the headline, which should be the first element that you need to focus on. It makes sense to write down a couple of good headlines and then test them out to boost your ads CTR gradually. But when you compare your ads click through rate with your conversion rate, your conversions matter more. You can easily know which ad is outperforming the other by using conversion rates.
The two ads you have written for each ad group will be tested against each other. Let these ads run for some time before you decide on anything.
There are a lot of little tricks and things you can do to increase the conversions of your AdWords ads. You can be competitive and beat them, but you have to be willing to take chances and work at it. The important thought about mistakes is to accept that you will make them, and when you do just learn all you can and then look forward, not back. Take that to heart because it can help you regardless of what you do in business.